PRESENTED BY: Kristine Belceto

About Us

A Family Atmosphere

Founded in 2014 with offices in Fort Myers, Kansas City, and London, Direct Cellars began as a small internet wine club. Due to our unique marketing concept, we found that we were growing very rapidly! We didn't choose the traditional advertising route such as Radio, TV, Internet Marketing, etc. We used the "word of mouth" avenue - marketing to our friends and family. Bottom line, Direct Cellars was founded and built by friends and family!

Family Atmosphere

Our Mission

To enable you to enjoy your wine experience, in the comfort of your own home, having fun with your friends and family. Discovering wines you would have likely never found by searching through hundreds and hundreds of selections at your local retail wine store. With our simple, easy and fast Wine Club selection and deliveries, you'll never spend hours trying to decide which wines you might like, only to be disappointed. You won't have to drive across town, or settle for the poor wine selection at your local supermarket, ever again.

Our Team Meet the Leaders


Peter Sperling
CEO, Founder

Kevin Raulston
President

Peter 'PJ' Jensen
Master Distributor

Jon Gilbert
Master Distributor

We're so proud to be in business with you. Whether you're a Customer or a Rep building a secondary income, we hope that you feel as though you found a home, because you're family to us!

Peter 'PJ' Jensen

Master Distributor